A standard small-business website in Kansas City typically costs $3,000 to $10,000 from a local agency and $1,500 to $4,500 from a freelancer, for a site of about 3 to 10 pages (Magnet, 2026 Kansas City rates). Ecommerce stores and custom web applications cost considerably more, and every site has ongoing costs after launch.
Those ranges are wide because "a website" covers everything from a five-page brochure to a customer portal connected to your CRM. Here's what moves the price, what to budget for after launch, and how to compare quotes from Kansas City developers.
Typical price ranges by type of site
| Type of site | Typical size | Typical cost | Typical timeline |
|---|---|---|---|
| Brochure site | 5–8 pages | $3,000–$7,000 | 4–6 weeks |
| Small business marketing site | 10–20 pages | $8,000–$20,000 | 8–12 weeks |
| Ecommerce store | Up to ~100 products | $15,000–$50,000+ | 8–12 weeks |
| Custom web application (portals, booking, dashboards) | Varies | $40,000–$150,000+ | 12–24 weeks |
These are US-wide 2026 ranges from Wapiti Digital's 2026 cost guide. Kansas City prices generally sit at or below national averages for standard sites. For comparison, the same Magnet guide puts local hourly rates at $60 to $125, and DIY builders like Wix or Squarespace at roughly $192 to $552 a year.
What drives the price
Number of unique page designs. Ten pages built from two templates cost far less than ten pages that each need their own layout.
Content. If you supply finished copy and photos, the price drops. If the developer writes copy, sources photography or rewrites old content, that's real work and should be quoted.
Integrations. Connecting the site to your CRM, scheduling tool, inventory or accounting system is often where the budget goes. It's also where most of the long-term value is, because it stops your team from re-typing data.
Ecommerce. Product count, variations, shipping rules, B2B pricing and payment options all add scope. Moving an existing store, as we did when KM Tactical moved from Magento to WooCommerce, adds data migration and redirect work so you don't lose search rankings.
Custom functionality. Customer portals, quote builders, booking systems and calculators are software, not pages, and are priced that way.
Platform. WordPress is cost-effective for content-heavy marketing sites your team edits often. Frameworks like Next.js cost more up front but suit fast, application-like sites. A good developer recommends the platform based on what you need, not the only one they know.
The costs people forget
The build is only part of the cost. Budget for these too:
- Hosting: from a few dollars a month for basic shared hosting to more for managed or cloud hosting that's fast and secure.
- Domain and email: typically tens of dollars a year for the domain, plus email accounts.
- Maintenance: updates, backups, security monitoring and small changes. Industry guides commonly suggest budgeting 15–20% of the build cost per year (Wapiti Digital), or a monthly care plan.
- Plugins and software subscriptions: premium plugins, form tools, scheduling apps and the like.
- Content updates: new pages, photos and seasonal changes over time.
A cheap site with no maintenance plan is often the most expensive option in the end. We've cleaned up plenty of hacked and broken sites that were never updated after launch.
Freelancer, agency or DIY?
| Option | Best for | Watch out for |
|---|---|---|
| DIY builder (Wix, Squarespace) | A simple site you'll update yourself, on a tight budget | Limited integrations; your time isn't free |
| Freelancer | Smaller sites with a clear scope | Availability, and what happens if they move on |
| Local agency or development company | Sites that need integrations, ecommerce or ongoing support | Make sure you'll own the site, code and accounts |
Whoever you hire, make sure the domain, hosting and site accounts are in your name. You should be able to switch providers without starting over.
How to compare quotes
Ask every Kansas City developer you talk to the same questions:
- What exactly is included, and what would cost extra?
- Is the price fixed, capped, or hourly?
- Who writes the content and sources the images?
- What does it connect to (CRM, scheduling, payments, accounting)?
- How will you handle redirects so we don't lose Google rankings?
- What does it cost to maintain after launch, and what's included?
- Will we own the code, the domain and every account?
If one quote is far lower than the others, compare these answers line by line. The difference is usually scope that's been left out.
How to keep the cost down
- Start with the pages that bring in work, and add the rest later.
- Supply finished copy and photos where you can.
- Choose a proven platform rather than fully custom code for a standard marketing site.
- Spend on the integrations that save your team time every week. That's what pays the site back.
Getting a quote in Kansas City
Prodjex builds websites, ecommerce stores and web applications for businesses across the Kansas City metro, from our office in Liberty. After a short call, we give you a written, fixed or capped estimate with no open-ended hourly billing, and the site, code and accounts are always yours.
See our web development services or tell us about your project. Not sure what you need yet? Our free website and SEO audit is a good place to start.